Again, there’s another trend thinking and talking about pay content.
As I told you: Forget it!
A research by paidcontent:UK shows that only 5% of readers would pay for online news.
—If their favourite news site begins charging for access to content, three quarters of people would simply switch to an alternative free news source, people who read a free news site at least once a month told us.
—Just five percent of those readers would choose to pay to continue reading the site.
—Eight percent would continue reading the site’s free headlines only.
—And 12 percent of respondents are not sure what they would do.
And: Those who have money are less likely to pay…
—Younger readers are more likely to pay than older – 13 times more 16-to-24s said they would pay than did 35-to-44s and 55-64s
—Pre-middle agers (35-to-44s) are most likely to seek out a free alternative news site.
—And those stingy 45-to-54s are most likely to simply read their favourite site’s free headlines. But that’s not good enough for younger folk – 16-to-24s are four times less likely to do that.
Related posts:
[...] Als Investor und Medienexperte bin ich immer auf der Suche nach Neuem – aber rechnen muss es sich auch. Die Idee ist nicht schlecht – allein die Nachfrage wird es meiner Ansicht nach nicht geben. In diesem Zusammenhang sei auf eine aktuelle Studie zum Pay Content verwiesen, wonach gerade einmal 5 Prozent der Online Leser für Nachrichteninhalte zahlen würden. [...]