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‘Mobile’ Category

  1. Infographic: Mobile Phones Changing Social Media.

    April 2, 2012 by Tino Seeber

    How are Mobile Phones are changing Social Media?

    click to enlarge



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    Category Mobile | Tags: ,, | No Comments

  2. Using iMessage on an iPod Touch or iPad.

    Dezember 31, 2011 by Tino Seeber

    A lot of people using an iPod Touch or iPad don’t realize that they can also use iMessage to stay in mobile contact to friends and family – if they have an iOS Device. Because all Apple’s iOS Devices like iPhone, iPod Toch an iPad are able to use iMessage – for free.

    So if you have an iPhone, iPod Touch or iPad and still don’t know how to activate and use iMessage, just read this short manuell.

    I think it’s just a matter of time, you can use iMessage on a Mac too.

    Any questions left? Use the commentar field.


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    Category Apple, Mobile, Technique | Tags: ,, | No Comments

  3. How to activate iMessage.

    November 14, 2011 by Tino Seeber

    In order to get your iMessage run under the new iOS 5 (iPhone & iPad), you need to activate this feature for the first time:

    1. Go to –> Preferences –> Messages
    2. Switch the button iMessage on
    3. activate iMessage by confirming your Apple-ID
    4. at the end you can add other addresses like email or phone numbers under which you want to receive iMessages.
    5. Send iMessages through the Message App (your recipient needs to activate iMessage too).

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    Category Apple, Mobile, Technique | Tags: ,, | 1 Comment

  4. Apples Positionsdaten sichern.

    April 21, 2011 by Tino Seeber

    Ein einfaches Auslesen der Positionsdaten in Apples iPhone und iPad lässt wie folgt verhindern:

    In iTunes auf der Seite “Übersicht” des jeweiligen iPhones ein Häkchen bei “iPhone-Backup verschlüsseln” machen und ein Passwort eingeben. Schon sind die Backups verschlüsselt und die Datei nicht mehr auslesbar.

    Category Apple, Mobile | Tags: ,,, | No Comments

  5. 10 Mobile Trends for 2011.

    Januar 27, 2011 by Tino Seeber

    via readwriteweb

    1) Mobile/Social/Local Combinations will Explode but will Generate Little Revenue

    As we also recently noted, everyone is getting into mobile/social/local services these days from Facebook to Google and Amazon to Groupon. But Forrester says that while the number and usage of these services will increase, it does not expect the services to generate meaningful revenue in 2011. Also, in a side note, there’s bad news for Foursquare buried in the report. Although Forrester doesn’t name names, it says that “location-based social networks” will struggle as standalone activities as major players like Facebook integrate location into their services, like Facebook has done with Facebook Places.

    2) 2011 is the Year of the “Dumb” Smartphone User

    Smartphones will become more affordable, thanks to handset subsidies. And these new users will be less engaged and active than smartphone early adopters. Forrester expects they’ll download fewer apps on average, but will consume more mobile media thanks to consumer education and convenience provided by the phones.

    Despite the fact that these former “dumb phone” users may download fewer apps than early adopters, the overall app forecast is still good. In fact, Gartner also just released a report that stated mobile app store revenue will pass $15 billion in 2011. It said:

    Worldwide mobile application store downloads are forecast to reach 17.7 billion downloads in 2011, a 117 percent increase from an estimated 8.2 billion downloads in 2010…By the end of 2014, Gartner forecast over 185 billion applications will have been downloaded from mobile app stores, since the launch of the first one in July 2008.

    Worldwide mobile application store revenue is projected to surpass $15.1 billion in 2011, both from end users buying applications and applications themselves generating advertising revenue for their developers. This is a 190 percent increase from 2010 revenue of $5.2 billion.

    (Note: The “dumb” reference in Forrester’s trend title is not meant to a slight at the intelligence of these new users, by the way, but the phones they’ve upgraded from: feature phones, also sometimes called “dumb phones.”)

    3) The Mobile Fragmentation Problem will Continue

    Forrester says it expects fragmentation to continue, but it’s not just referring to the multiple variations of a single OS. It means that some customers have smartphones, some have feature phones, some use apps, some use SMS, plus there are multiple OS’s in existence, in multiple versions, with multiple screen sizes and there are a higher number of devices out there. In short: fragmentation. The costs of porting, maintaining and promoting apps will remain high.

    4) The “Apps vs. Internet” Debate Will Continue…to be Irrelevant

    Says Forrester, it’s not a question of “either/or” when it comes to a choice between apps vs. the mobile Web, but both. Frequent and intense users of services like banking and brokerage will want curated experiences in the form of apps, but the Internet will remain the fallback for more occasional information and needs. Mobile developers frustrated with the costs of building mobile apps for multiple platforms should rely more on the Web. Even if HTML5 doesn’t scale within the next 2 to 3 years, mobile browsing experiences are improving, the report notes. But for targeting the “SuperConnecteds” and “Entertainers” (referring to two types of mobile users the firm classified previously, referring to, respectively, heavy users and those who listen to music, watch video and play games), apps are still needed.

    5) Mobile Marketing Spend will Surpass $1 Billion

    Marketer will begin allocating dedicated resources to mobile in 2011. In the U.S., Forrester forecasts that marketing spend on mobile display ads and search will surpass $1 billion in 2011. Marketers will find quantifiable ROI on mobile for generating real leads, driving foot traffic, and selling products and services.

    6) Mobile Will Increasingly Prompt Users to Interact with Their Environment

    In 2011, NFC will begin to matter. The market will move away from the trial stage in regions where there is NFC infrastructure in place, but barriers will still need to be removed for the technology to really take off. These include consumer demand, education and business model issues. Other technologies like QR codes (a type of barcode) and augmented reality will prompt users to hold up their phones to interact with the world around them. These initiatives, however, will remain nice, but will help raise awareness of the new forms of interaction provided by mobile.

    7) The Attention to 4G will Vastly Outweigh the Impact of 4G Networks

    More operators will launch 4G networks in 2011 to a lot of buzz, but Forrester says to ignore the hype. “4G will have as little impact as 3G had when it launched in Europe and the U.S. in 203.” It took nearly 7 years for half of mobile subscribers in those regions to have 3G capable phones, says the firm. Expect similar trends for 4G.

    8) Companies will Invest First in Convenient Services for Consumers

    Forrester says that mobile product and service professionals, particularly in the travel industry, will invest first to keep their most lucrative customers happy. And in the hierarchy of benefits that mobile offers – revenue generation, cost savings and convenience – convenience will reign during 2011.

    9) Casual Gaming Will Continue to Boom

    Smartphones have become powerful gaming devices for the mass market, and this trend will continue in 2011. In the premium mobile space, new business models based on subscriptions, microtransactions and in-app billing will expand from the games category into others, like music and news.

    10) “Mobile” Will Mean More than Mobile Phones

    Consumer adoption of tablets, eReaders, portable media devices and other mobile products has grown in 2010 and this will continue in 2011. Apps and services will need to work across devices and consumers will want ubiquitous access to content and services. This will force service providers to sync content via the cloud to maintain a consistent experience across platforms.

    Category Mobile, Technique | Tags: , | No Comments